About Us

We value Truth over Trends at TruthUpfront. We give you news that is based on facts, scientifically sound, and unbiased about the things that matter to you, like business, health, technology, and science. In a world where stories change and noise goes viral, we are here to give you reliable information that you can trust, calmly, clearly, and consistently.

What We Think

TruthUpfront was built on a simple idea: people deserve news that treats them like they are smart. We believe that accuracy should come before speed, that every claim should have context, and that every headline should be based on evidence. We promise to put truth above trends, which means we don't fall for hype, check sources, and put rigor before reach.

We are dedicated to more than just one story. It affects how we hire people, how we edit, how we work with technology and partners, and how we interact with the community. We're making a newsroom for readers who value depth over hot takes and clarity over clickbait.

Who We Are

We write for people who want to know what's true and what's going to happen next. Our readers include working professionals, researchers, founders, students, clinicians, policy makers, and anyone else who wants to understand the news, not just read it.

If you want to find:

Business news that explains the reasons behind the numbers,
Health news that tells the difference between facts that have been peer-reviewed and fads,
Tech analysis that looks at both the good and the bad,
Science journalism that makes complicated research relevant to everyday life,

Then your newsroom is TruthUpfront.

Our goal is to help you make better decisions, save you time, and boost your confidence. We want to be a part of your daily life, whether you read to get ready for a board meeting, a doctor's appointment, a product launch, or just a dinner conversation.

Our Coverage Bases

Business: We talk about markets, macroeconomics, company strategies, rules, changes in the workplace, and how business decisions affect the real world. You can expect clear explanations, critical analysis, and information from executives, operators, and independent experts.

We focus on new medical discoveries, public health policy, nutrition research, mental health, and healthcare systems. Our writers and editors talk to doctors and researchers, explain the differences between preprints and peer-reviewed studies, and show risk in a way that makes sense.

We write about AI, cybersecurity, software, hardware, privacy, platforms, and the internet economy in the tech section. We question claims, look at incentives, and focus on users and the effects on society, not just product features or prices.

Science: We take complicated results and make them useful by studying things like climate, energy, space, genetics, and materials science. We explain the methods, sample sizes, limitations, and what new research means for your work and life.

Our Standards for Writing

• Always put facts first. We follow a written editorial process for every story we publish that is meant to cut down on mistakes and make things clearer:
• We are open about our sources by giving credit for claims, citing primary sources when we can, and making clear the difference between data, theory, and opinion. We like research that has been reviewed by other experts and official disclosures. When we use preprints or leaks, we make sure to label them clearly and explain their limits.
• We want expert opinions, independent verification, and a range of points of view. We actively test claims against credible counterarguments and let people know about any conflicts of interest that we know about.
• We don't use sensational framing and instead talk about baseline risk, effect sizes, uncertainty, and statistical significance in a way that makes sense. Headlines should be true to the story and not make it sound more exciting than it is.
• Corrections and updates: If we make a mistake, we fix it right away and make it clear. Updates have timestamps and a brief explanation of what changed and why.
• Editing with people in mind: Even though we use modern tools to help with research, people write, report, and edit our coverage. Human editors are responsible for making the final editorial decisions and making sure they are accurate and fair.

How We Report

A TruthUpfront story goes through a process that includes reviewing the pitch, planning the sources, gathering evidence, writing the first draft, editing the lines, and making sure the quality is high. When we write about health and science, we sometimes add an expert review step, where we ask qualified professionals in the field for their thoughts. We look at numbers and graphs, link to documents that back up our claims, and explain technical ideas in simple terms.

We mark the status of the evidence and update coverage as more facts come to light when a story has new or unclear information (like early stage research or a breaking regulatory action). We'd rather be right than first, and we'll let you know when the picture is still coming into focus.

How We Deal with Conflicts of Interest

To trust someone, you have to be independent. Our reporters don't own any stocks or other financial interests that could affect or seem to affect their work. When it matters to a story, we tell you about sponsorships, affiliate relationships, or partnerships. Advertising never tells us what to write or how to come to a conclusion. Contributors must say if they have any outside relationships that could affect their work, and editors can refuse or move stories to keep things fair.

Inclusion and Accessibility

Everyone should be able to get information. We put a lot of value on clear language, descriptive alt text for images, and easy-to-read fonts. We try not to use jargon, and when we do, we explain it. We look for stories and sources that come from a wide range of backgrounds, skills, and experiences. For us, being inclusive isn't a trend; it's a way to make the truth more complete.

Our Tone and Style

We are calm, clear, and interested. We write with respect for your time and intelligence. We like articles that are well-organized and help you scan and go deeper instead of quick updates that leave you breathless. There will be consistent labels for news and analysis, clear definitions for technical terms, and takeaways that sum up what matters and why.

Our Promise to the Evidence

TruthUpfront is very interested in proof. In health and science stories, we focus on peer-reviewed research, meta-analyses, systematic reviews, and official advice from trusted sources. When we write about business and technology, we look at filings, regulatory documents, validated datasets, and first-party disclosures. We check the credentials of experts we interview and ask them to give us their sources. When studies disagree, we put the evidence in context and explain what, if any, consensus there is.

Why We Don't Like the Hype Cycle

Trends are always changing. The truth lasts. The news cycle rewards speed, newness, and outrage, but these things don't always help readers. We actively avoid hype by concentrating on the underlying forces, business fundamentals, clinical evidence, engineering realities, and long-term scientific progress. That's how we help you tell the difference between noise and signal.

How We Feel About AI and Tools

We use technology to help with research, translation, transcription, and data visualization, but we never let software make editorial decisions for us. AI-powered tools might help us find documents faster or compare datasets, but an editor who is responsible to you makes all the decisions, from where to get the information to how to frame it to the final headline. We tell people when we use AI in the making of a story, and we check AI-generated outputs against reliable sources.

Policy for Corrections

We don't take mistakes lightly. If you see a problem, please email our editors with the link to the article, the exact passage in question, and any proof that backs it up. We look over flagged items right away. An editor's note explains the change when an error is confirmed. We put an update banner with a timestamp and details on important changes, like new data or studies that have been taken back.

How We Gain Your Trust

It's not enough to promise to earn trust once; you have to do it every day. You can tell by how consistently we get our information, how open we are about not knowing everything, and how willing we are to say "we don't know yet." You'll see it in how we write about our methods, how we don't rush to report breaking news, and how we listen to what our readers have to say. The most important thing is that you will see how useful our coverage is for your life and work.

For People Who Are New

If you're new, start with our guides and explanations. They explain the background of important issues in business, health, technology, and science so you can follow the news with confidence. Sign up for our newsletters to get short, curated updates with links to the original sources. Follow topic hubs to make your feed more personal, and save stories to read again later.

For Businesses and Professionals

We are open to partnerships that fit with our editorial values. If you work for a university lab, a hospital system, a nonprofit, a government agency, or a business that has reliable data to share, get in touch. We look at pitches based on how interesting they are to the public, how well they are done, and how open they are. When we get sponsored content, it's clearly marked and kept separate from our newsroom. It never affects our independent reporting.

Our Team

TruthUpfront was made by reporters, editors, researchers, designers, and engineers who all care about making things clear. Our editors keep a culture of mentoring and debate, and our journalists have worked in newsrooms, schools, and businesses. We look for people who are curious, have strong morals, and have a history of doing hard work. Every byline is a chance to be responsible; every story is a chance to win your trust back.

Community Standards and Reader Feedback

We appreciate the knowledge and questions of our readers. We ask that you talk about ideas instead of people when you comment or write to us, and that you give sources for any facts you say. We moderate for politeness and truth, not for ideology. We want readers to question us with proof; that's how reporting gets better.

Use of Data and Privacy

You trust us with how we handle your data. We only gather the information we need to make your experience better, like performance metrics and usage patterns that have been anonymized. We keep your information safe and never sell personally identifiable information if you sign up for newsletters or create an account. You can change your preferences or opt out at any time. We tell you about cookies and trackers and let you choose whether or not to accept them.

Sponsorship and Advertising

Ads help us keep journalism free and independent. It is clear which parts of the website are ads and which are editorial content. We never let sponsor messages change our coverage, and we always make it clear when content is sponsored. We always mark affiliate links, and we never recommend products or services that we don't think are worth the money.

How We Do SEO, Putting People First

We write for people, not computers. That being said, we follow best practices to help readers find reliable information when they search. We write headlines that match the story, use descriptive subheads, and organize articles into logical sections so you can quickly scan and read more. We naturally include relevant keywords, link to high-quality primary sources, and keep pages on evergreen topics up to date. Our dedication to expertise, experience, author transparency, and citations is in line with widely accepted standards for good search results. To put it simply, build for people and search engines will follow.

What Sets Us Apart

We put data first, not drama. We'd rather be the place where you can get the most accurate news tomorrow than the place where you can get the loudest hot take today.

• Explanations that value your time: We make things simpler without cutting corners. We keep a detail in if it changes the conclusion. We leave it out if it doesn't.
• You can see where our information comes from, who wrote it, and how we came to our conclusions. We say when we don't know something.
• Breadth with depth: By looking at business, health, tech, and science, we show how breakthroughs, rules, markets, and research all work together.

How to Make the Most of TruthUpfront

Include TruthUpfront in your daily life. Get your day off to a good start with our best briefings in the categories you choose. When a topic breaks and you need to know what's going on right away, use our explainers. Bookmark our primers for ongoing issues like AI regulation, metabolic health, climate policy, and monetary trends. If you need to make a decision based on good information, like a budget, a health choice, or a product roadmap, read our reports and follow the links to the original sources.

Where we came from and where we're going

TruthUpfront started with a question: What if a news organization didn't follow every trend and instead raised the bar for evidence and clarity? That thought became our goal, and it still helps us grow. We will keep asking ourselves the same question as we grow our coverage, launch new formats, and build a stronger network of experts: Are we giving readers the most accurate and useful version of the truth we can find?

We are putting money into:

Data journalism that goes deeper to show how complicated problems are.
Health and science guides that are reviewed by experts and stay up to date as new research comes out.
Business and tech playbooks that help leaders and builders figure out what to do next.
Resources for students and lifelong learners who want to improve their critical reading skills in a world full of information.

What You Can Do

Please read, share, subscribe, and let us know what you think. Help us get the word out if you like journalism that puts facts ahead of trends. Tell a coworker, a class, or a community group about us. Email our editors if you have knowledge that can help a story. Please tell us if you see a mistake. Every action makes the work better for everyone.

A Note to Our Readers

We don't take you for granted. When you choose TruthUpfront, you're choosing a different kind of news that values evidence and you. Thanks for expecting a lot from us. Thanks for taking the time to talk to us. One story at a time, we'll keep earning that trust.

"Truth Above Trends" isn't just a saying. It's the system we use to run things. We use it to figure out what to write about, how to write about it, and when to publish. It's the promise that clarity will always come first.

Are you ready for news that is clear, trustworthy, and useful? Welcome to Truth Upfront