Dubai’s World Trade Centre is hosting the 32nd edition of the Arabian Travel Market (ATM) from 28 April to 1 May 2025. Organisers have announced that this year’s event will be the largest in the history of ATM, building on the record turnout achieved in 2024. Last year, the event attracted over 46,000 industry professionals from more than 160 countries; ATM 2025 is expected to surpass this, welcoming more than 55,000 visitors and delegations from approximately 166 countries.
The show is a mirror of the Middle East’s increasing stature in the international tourism industry, with more than 2,800 exhibitors booked, up from 2,600 for 2024. They comprise tourism boards, airlines, hotel chains, and travel tech firms from all over the world. The top overseas markets represented this year are India, Egypt, the United Kingdom, Türkiye, and the United States.
Key Facts about ATM 2025
- Dates and Location: 28 April – 1 May 2025, Dubai World Trade Centre
- Edition: 32nd
- Anticipated Attendance: Around 55,000 travel industry professionals
- Exhibitors: More than 2,800 stands, with 67% international attendance
- Top Overseas Markets: India, Egypt, United Kingdom, Türkiye, United States
- Theme: “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”
Innovation and Industry Focus
This year’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” highlights travel technology advancements, connectivity, and emerging markets. Some of the sessions will examine how innovations like artificial intelligence are revolutionizing the travel sector, such as its applications in customer service, trip planning, and flight scheduling.
The ATM Travel Tech area has been enlarged by over 23%, including a new Start-Up and Innovation Pavilion and virtual reality exhibits to feature new technologies in travel.
Participation is especially regional, led strongly by Asia with a 20% year-over-year boost in exhibitor figures. Participation by India is also up around 30% following the greater presence of state tourist authorities and principal carriers. International markets are predicted to contribute more than half of the ATM 2025 attendees, followed by the rest of the UAE and the greater Gulf area.
Exhibitions and Networking Highlights
The event is being held across multiple halls and consists of a diversified range of segments, including destination marketing agencies, airlines, national tourism boards, hospitality groups, and technology companies. A fresh addition this time is the inclusion of IBTM@ATM, which features a separate area and conference segment dedicated to the business events (MICE) industry. Its purpose is to bring corporate travel buyers into association with venues, convention bureaux, and providers of services.
The ATM Conference programme will include more than 200 expert speakers on three specialist stages: the Global Stage, the Future Stage, and the new Business Events Stage. Themes will span from the socio-economic effects of large-scale tourist events to trends and microtrends in customer experience and digital transformation. The programme will also focus on how events and festivals drive destination development and how technology is transforming travel’s future.
Key Speakers and Partnerships with the Industry
A range of impressive speakers, featuring Google’s initial Chief Decision Scientist, Cassie Kozyrkov, and Dubai Airports’ CEO, Paul Griffiths, will headline the event and talk about artificial intelligence, innovation, and travel’s future.
Arabian Travel Market 2025 is supported by strategic partners, including Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner, and Al Rais Travel as the Official DMC Partner.
This strategic collaboration underscores the UAE’s ongoing commitment to strengthening its travel and hospitality sectors.
Overall, ATM 2025 is set to be a primary platform for spotting worldwide tourism trends, from experiential and luxury travel to digitalization and sustainability. The four-day show will likely create tremendous business opportunities, partnerships, and industry knowledge that will determine the future of international travel and tourism
